INTRAPRENEURSHIP MANAGEMENT
The universal modern image of an innovator is a technological entrepreneur, who conceives and develops their groundbreaking ideas outside an existing institution and only subsequently builds infrastructure around it. In reality, however, the bulk of technological innovation comes through Intrapreneurship: innovation that takes place inside an existing organization, taking advantage of the institutional support and economies of scale provided by continuing enterprises. Intrapreneurship Management is an approach that cultivates these internal innovations and the knowledge workers who produce them. Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations offers a guide to this approach, its challenges, and its rewards. Beginning with a simple yet flexible definition of innovation—an idea implemented with impact—it analyzes the processes and organizational tools by which novel ideas can be fostered, supported, and applied, producing industry-leading firms that maximize their internal talent. It also provides access and tools for using IntrapreneurshipREADINESSNavigator (IRN)©, a unique software already deployed successfully in over 150 innovation projects. Intrapreneurship Management is ideal for intrapreneurs, their managers, and any professionals working in industries driven by technological innovation, as well as researchers and students of management.
INTRANOVATOR©
The term “Intranovator” is made up of the words “Intra” and “Innovator”. It describes people or groups who develop and implement innovative ideas and solutions within an organization or company. Intranovators are responsible for improving internal processes, developing new products or services, and promoting the culture of innovation within the organization. To support these projects, the IntrapreneurshipREADINESSnavigator©, IRN© or INTRANOVATOR©, a member of The READINESSnavigator©, RN©, software developed by ONTEC AG, Vienna, Austria, provides a web-based platform that works like a very detailed, intelligent evaluation sheet that can be individually adapted for different user and target groups. Additionally, creative ideas, innovations, products, or even organizations can be compared with industry indices. This enables early detection of areas for innovation improvement for an organization based on its Organization Readiness Level (ORL) for Intrapreneurship Management as well as the critical deviations of an innovation project from the desired Technology Readiness Level (TRL) and the Market Readiness Level (MRL) of an innovation assessment. In addition, much more than a mere inventory, the software suggests possible solutions and next steps depending on the level of details of the input. For example, if a company wants to start an Intrapreneurship program, the IRN© software will ask whether a corporate mission statement has been developed and suggests sample recommendations. Similarly, if an innovation team wants to focus its efforts on the manufacturing process as part of the development of a new product, the IRN© software will ask, among other things, whether a patent has already been registered and suggests prioritizing this step. Depending on the degree of maturity of the company, the IRN© software will provide appropriate indicators relevant to the impact, so that the corporate policies and programs can be modified and enhanced while the company continues its normal operations, thereby significantly increasing its efficiency. Similarly with IRN© being applied to an innovation assessment, the assessment can be controlled, counteracted or corrected while it is still running, thereby greatly increasing its probability of success. The solution thus supports proactive decisions and measures through the early visualization of risk positions in corporate or assessment performance, based on known industry benchmarks.
A full description of this approach is presented in Wiley-IEEE Press: Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations
A trial version of the INTRANOVATOR© software is available for free for a limited time at https://irn.intranovator.com; for additional information, please contact administrator@intranovator.com.
ABOUT US
Dr. Rainer Hasenauer is Honorary Professor of Marketing and Lecturer in Marketing of High-Tech Innovation and Technology Marketing at the Institute of Marketing Management,
Vienna University of Economics and Business (WU Vienna). He is an entrepreneur, a co-founder, and a business angel. He is also a business developer focusing on innovative
technologies. His primary teaching and research interests lie in market entry of high-tech innovation in B2B markets and in measuring innovation half-life and technology
acceptance in B2B markets. His research work is predominantly project-driven for B2B markets and comprises community-based innovation, marketing testbeds for market entry,
and multidisciplinary communication in high-tech innovation. Applications include satellite navigation and remote sensing, robotics, sensors, functional materials, flow batteries,
and remote power supply. He serves on the advisory boards of high-tech investment groups, high-tech start-up incubators, and the supervisory board of a global market leader in
the field of safety-critical real-time communication systems.
Dr. Oliver Yu is Executive in Residence and Faculty Emeritus at San Jose State University (SJSU); Founder of the STARS Group, a technology strategy consulting firm;
Co-founder of GA2000 LLP, a startup for the design and operation of innovation parks, with its first 20-acre innovation park in Bengbu, China; and Co-founder of International
Society of Innovation Methods (ISIM), a professional society for promoting scientific approach to creative problem-solving. Prior to these, he was for 11 years Director of Energy
and Technology Strategies at Stanford Research Institute (SRI) assisting corporations and governments around the world, and 15 years Manager of Planning Analysis at Electric
Power Research Institute (EPRI), responsible for global energy analysis and EPRI-wide research planning. Dr. Yu has published over 80 professional papers and authored and
co-authored 6 technical books, including Technology Portfolio Planning and Management, Springer; Technology Management and Forecasting, Tsinghua University Press; and Advances
in Technology and Innovation Management, IEEE. He has been a consulting associate professor at Stanford and an invited lecturer at numerous research institutions, including
Visiting Professor of Business Innovations at National Kyushu University in Japan, special lecturer at the Summer School for Global Entrepreneurship at the University of Muenster
in Germany, twice a special lecturer at Chinese Academy of Science, and twice a keynote speaker at both the Asia-Pacific Technology Foresight Conferences and the Portland
International Conferences for Management of Engineering and Technology (PICMET), as well as at the INOTEX international innovation conference in Iran. Dr. Yu has also organized
many technical conferences, including General Chair of both a national and the first international meeting of the Institute for Operations Research and Management Sciences
(INFORMS), a Global Innovation Forum jointly sponsored by IBM, SRI, and SJSU, and the International Symposium of Innovation and Entrepreneurship of the IEEE Technology and
Engineering Management Society (TEMS), for which he was a board member. Dr. Yu is a senior member of IEEE and a fellow of PICMET.
Christian Rathgeber is Project Manager, Product Owner for the READINESSnavigator© and AI Specialist at ONTEC AG in Vienna. He began his career in IT in 1980 as an operator
and subsequently as a requirements analyst and programmer at American Express Bank Ltd. in Vienna after completing his active military service as a professional soldier.
The 11 years of work involved longer periods in Germany, France, Great Britain and Denmark. After a short intermezzo as IT manager at a mineral water bottler in Vienna,
he started as project manager at Servodata GmbH in the financial services division in 1991. His responsibilities included project management and requirements analysis for
the provision of software services on behalf of customers and, after the takeover of Servodata by CSC Austria (Computer Sciences Consulting Austria GmbH), project management
on behalf of customers, project audits both internally and externally for customers and business consulting. In 2004 he took over the management of the Software Delivery
department of the Financial Service Provider Banking and Insurance division.
In 2009, he joined ONTEC AG as Project Manager and Delivery Manager, where he has been responsible for the development of the READINESSnavigator© software product as Product
Owner since 2017. As part of his activities in product management and as an AI specialist, he is co-author of several articles on the topics of evaluation, risk management
and artificial intelligence in innovation management.
CONTACT
For further information about the publication, the method and the software, please contact us by email
mail to: administrator@intranovator.com